Syracuse

Brandsimple : how the best brands keep it simple and succeed / Allen P. Ada...

Livre | Adamson, Allen P.. Auteur | 2006

International relations theories : discipline and diversity / edited by Tim...

Livre | Dunne, Timothy (1965-....). Directeur de publication. Auteur | 2021 - 5th edition

Bringing together the most influential scholars in the field, the fifth edition of this best-selling text provides unrivalled coverage of international relations theories and arguments. Dunne, Kurki and Smith explore the full spec...

The business of brands / by Jon Miller & David Muir

Livre | Miller, Jon. Auteur | 2004

Power brands : measuring, making and managing brand success / Hajo Riesenbe...

Livre | Riesenbeck, Hajo. Auteur | 2007

Brand society : how brands transform management and lifestyle / Martin Korn...

Livre | Kornberger, Martin (1974-....). Auteur | 2010

Brands and branding. Introduction: The brand society. Making sense of brands. The making of brands. How brands transform management. Identity. Culture. Innovation. How brands transform lifestyle. Politics. Ethics. Aesthetics.

Asian brand strategy : how Asia builds strong brands / Martin Roll

Livre | Roll, Martin. Auteur | 2006