Syracuse

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Le marketing peut-il sauver le monde ? / Nicolas Lambert

Livre | Lambert, Nicolas (1970-....). Auteur | 2023

Réinventer le marketing pour un monde plus durable est une formidable opportunité d'accélérer la transition vers une économie plus respectueuse de la planète et de l'homme. Cela implique, pour les professionnels du marketing, de s...

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Management stratégique de la marque / Kevin Keller,...

Livre | Keller, Kevin Lane (1956-....). Auteur | 2009 - 3e édition

Responsible fashion business in practice : sustainable concepts and cases a...

Livre | Ghebreab, Sennait. Auteur | 2023

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors' new Responsible 9 Framework, providi...

Luxury fashion brand management and sustainability : unifying fashion with ...

Livre | Mitterfellner, Olga. Auteur | 2023

"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable...