Syracuse

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2022 - Fourth edition.

La quatrième de couverture indique : "Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex pro...

Principles & practice of marketing / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2006

Marketing strategy / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2003

Risk management and financial institutions / John C. Hull

Livre | Hull, John C. (1946-....). Auteur | 2018 - Fifth edition

"Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial markets—and their potential dangers. Inside, you’l...

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Comptabilité et gestion des associations : système comptable, gestion finan...

Livre | Jaouen, Francis. Auteur | 2019 - 13e édition

Strategic market planning : problems and analytical approaches / Derek F. A...

Livre | Abell, Derek F (1938-....). Auteur | 1979

Marketing management : knowledge and skills / J. Paul Peter, James H. Donne...

Livre | Peter, J. Paul. Auteur | 2004 - 7e éd.

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e édition