Syracuse

Marketing for tourism, hospitality & events : a global & digital approach /...

Livre | Hudson, Simon. Auteur | 2017

"Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on tr...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing tourism and hospitality : concepts and cases

Livre | George, Richard (1968-....). Auteur | 2021

La quatrième de couverture indique : "This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It include...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Marketing du tourisme et de l'accueil / Philip Kotler,... John T. Bowen,......

Livre | Kotler, Philip (1931-....). Auteur | 2016 - [6e édition]

Les patrimoines touristiques : naturels, historiques, culturels / Brice Dut...

Livre | Duthion, Brice (1971-....). Auteur | 2014

La 4e de couv. indique : "Les patrimoines touristiques, naturels, historiques et culturels occupent une place importante dans l'économie française. Ils constituent un formidable levier pour l'attractivité d'une ville, d'un départe...