Managing innovation : integrating technological, market and organizational ...

Livre | Tidd, Joseph (1960-....) - Eighth edition

You don't have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to 'our customers/our shareholder...

L' innovation : avantage à l'attaquant / Richard Foster,...

Livre | Foster, Richard N. Auteur | 1986

Principles of marketing.

Livre | Kotler, Philip - Nineteenth edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive...

Innovation governance : how top management organizes and mobilizes for inno...

Livre | Deschamps, Jean-Philippe (1941-....). Auteur | 2014

Reimagining design : unlocking strategic innovation / Kevin G. Bethune ; fo...

Livre | Bethune, Kevin G.

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In this book, Kevin Bethune shows how design provides a unique angle on problem-solving - how it can be lev...

The Oxford handbook of innovation management / edited by Mark Dodgson, Davi...

Livre | 2014