Blue ocean strategy : how to create uncontested market space and make the c...

Livre | Kim, W. Chan - Expanded edition.

Expanded edition of this book which presents a systematic approach to making competition irrelevant in business and outlining principles and tools any organisation can create and capture untapped market spaces. Includes a new pref...

International luxury brand strategy / Pierre Xiao Lu

Livre | Lu, Pierre Xiao (19..-....). Auteur | 2022

La 4e de couverture indique : "This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-...

Luxury fashion brand management and sustainability : unifying fashion with ...

Livre | Mitterfellner, Olga. Auteur | 2023

"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable...

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Strategic luxury management : value creation and creativity for competitive...

Livre | Planelles, David Millan. Auteur | 2022

Mathematics for economics and business / Ian Jacques

Livre | Jacques, Ian (1957-....). Auteur | 2018 - Ninth edition.