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Strategic management / Frank T. Rothaermel.

Livre

Rothaermel, Frank T.

'Strategic Management' uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples.

PART ONE: ANALYSIS CHAPTER 1: What Is Strategy? CHAPTER 2: Strategic Leadership: Managing the Strategy Process CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies CHAPTER 5: Shared Value and Competitive Advantage PART TWO: FORMULATION CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions CHAPTER 10: Global Strategy: Competing Around the World PART THREE: IMPLEMENTATION CHAPTER 11: Organizational Design: Structure, Culture, and Control CHAPTER 12: Corporate Governance, Business Ethics, and Business Models PART FOUR: MINICASES HOW TO CONDUCT A CASE ANALYSIS.

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