Syracuse

Wait marketing : communiquer au bon moment, au bon endroit / Diana Derval

Livre | Derval, Diana (19..-....). Auteur | 2006

The right sensory mix : targeting consumer product development scientifical...

Livre | Derval, Diana (19..-....). Auteur | 2010

"The Right Sensory Mix" by Diana Derval contains a groundbreaking scientific method for businesses to understand and predict consumers’ behavior and product preferences. Many companies fail to acknowledge disparities observed amon...

Hormones, talent, and career : unlock your hormonal quotient / Diana Derval...

Livre | Derval, Diana (19..-....). Auteur | 2012

The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, t...

International luxury brand strategy / Pierre Xiao Lu

Livre | Lu, Pierre Xiao (19..-....). Auteur | 2022

La 4e de couverture indique : "This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-...

Contemporary issues in luxury brand management / edited by Sylvie Studente ...

Livre | Studente, Sylvie (19..-....). Directeur de publication | 2023

"This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty y...

Managing luxury brands : a complete guide to contemporary luxury brand stra...

Livre | Cattaneo, Eleonora (19..-....). Éditeur scientifique | 2023

La 4è de couv. indique : "Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury B...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Six rules of brand revitalization : learn the most common branding mistakes...

Livre | Light, Larry. Auteur | 2016 - Second edition

Analyse de marché : de la définition au diagnostic / Véronique Boulocher, S...

Livre | Boulocher-Passet, Véronique (19..-....). Auteur | 2017 - 5e édition

"Véritable clé de voûte du marketing, le marché est à la fois l'expression des besoins des consommateurs et des actions des entreprises. Mais, comment analyser un marché, comment déceler ses opportunités et ses menaces ? Seule la ...