Syracuse

The right sensory mix : targeting consumer product development scientifical...

Livre | Derval, Diana (19..-....). Auteur | 2010

"The Right Sensory Mix" by Diana Derval contains a groundbreaking scientific method for businesses to understand and predict consumers’ behavior and product preferences. Many companies fail to acknowledge disparities observed amon...

Hormones, talent, and career : unlock your hormonal quotient / Diana Derval...

Livre | Derval, Diana (19..-....). Auteur | 2012

The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, t...

Designing luxury brands : the science of pleasing customers' senses / Diana...

Livre | Derval, Diana (19..-....). Auteur | 2018

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing & communication jeunes : vendre aux générations Y et Z / Katherin...

Livre | Khodorowsky, Katherine. Auteur | 2015

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

International luxury brand strategy / Pierre Xiao Lu

Livre | Lu, Pierre Xiao (19..-....). Auteur | 2022

La 4e de couverture indique : "This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-...

Le désir de nouveautés : l'obsolescence au cœur du capitalisme : XVe-XXIe s...

Livre | Guien, Jeanne (1988-....). Auteur | 2025

"C'est nouveau, ça vient de sortir, c'est la mode..." Pourquoi des discours font-ils vendre ? Comment expliquer qu'un produit mis récemment sur le marché paraisse plus désirable et plus fiable que les autres, aussitôt déclassés et...

Optimiser communication et publicité pour les PME-PMI / Hervé Ghannad

Livre | Ghannad, Hervé (1958-....). Auteur | 2004