Syracuse

Contemporary strategy analysis / Robert M. Grant

Livre | Grant, Robert M (1948-....). Auteur | 2022 - 11nth edition.

"Contemporary Strategy Analysis equips managers and students of management with the concepts, frameworks, and techniques needed to make better strategic decisions. My goal is a strategy text that reflects the dynamism and intellec...

Le manager idéal n'existe pas ! : ce que manager veut dire / Eric Delavallé...

Livre | Delavallée, Eric (1966-....). Auteur | 2004

Le management par les valeurs / Jean-François Claude

Livre | Claude, Jean-François (1950-....). Auteur | 2003 - 2e édition [mise à jour et enrichie]

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Du management panique à l'entreprise du XXIe siècle / textes rédigés par Je...

Livre | Crozier, Michel (1922-2013) - sociologue. Auteur | 1994