Syracuse

Marketing strategy / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2003

Marketing essentials / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2010 - [2nd ed.]

This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studie...

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2018 - Third edition

Le péché et la peur : la culpabilisation en Occident (XIIIe-XVIIIe siècles)...

Livre | Delumeau, Jean (1923-2020) - historien. Auteur | 1983

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

La peur en Occident (XIVe-XVIIIe siècles) : une cité assiégée / Jean Delume...

Livre | Delumeau, Jean (1923-2020) - historien. Auteur | 1978

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

10 cas de marketing management : commentés, analysés, modélisés / Bernard D...

Livre | Dubois, Bernard (1946-2001). Auteur | 1990

Cas en marketing / sous la direction de Sylvie Hertrich, Ulrike Mayrhofer

Livre | Hertrich, Sylvie. Directeur de publication | 2008