Afficher la couverture 'Sales management : a multinational perspective / edited by Paolo Guenzi and Susi Geiger | ' en grand format
/5

0 avis

Sales management : a multinational perspective / edited by Paolo Guenzi and Susi Geiger

Livre

Edited by Palgrave Macmillan. Houndmills, Basingstoke Hampshire, New York - 2011

"International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies"--

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même sujet

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

Supply chain management : strategy, planning, and operation / Sunil Chopra,...

Livre | Chopra, Sunil (19..-....). Auteur | 2016 - 6th edition

La 4e de couv. indique : "For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible le...

Principles of marketing / Philip Kotler,... Gary Armstrong,... Sridhar Bala...

Livre | Kotler, Philip (1931-....). Auteur | 2024 - 19th edition

Principles of Marketing presents a comprehensive overview of basic marketing concepts, strategies, and practices within a customer engagement framework, which shows how creating and capturing customer value drives effective market...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Chargement des enrichissements...