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Principles of marketing for a digital age / Tracy L. Tuten

Livre

Tuten, Tracy L. (1967-....). Auteur

Edited by SAGE - 2020

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.

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