Services marketing : people, technology, strategy / Christopher Lovelock,.....

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2011 - 7th edition

Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student ...

Services marketing : people, technology, strategy / Jochen Wirtz, Christoph...

Livre | Wirtz, Jochen. Auteur | 2016 - 8th edition

La 4e de couverture indique : Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature ...

Services marketing : people, technology, strategy / Jochen Wirtz and Christ...

Livre | Wirtz, Jochen. Continuateur | 2022 - 9th edition

'Services Marketing : People, Technology, Strategy' is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research...

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Marketing des services / Christopher Lovelock,... Jochen Wirtz,... Denis La...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2004 - 5e édition

Marketing des services / Christopher Lovelock,... Jochen Wirtz,...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2014 - 7e édition

Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton

Livre | Baron, J. Steve. Auteur | 2009 - 3rd ed.

Introduction. The contemporary context. Service goals: the use of metaphors. Customer interactions in services. Consumer experiences. Service design. Service employees as operant resources. Service quality and customer satisfactio...

Les mille et une vies des urgences / [auteur] Baptiste Beaulieu

Livre | Beaulieu, Baptiste (1985-....). Auteur | 2018

Le marketing des services / Denis Lapert, Annie Munos

Livre | Lapert, Denis (1947-....). Auteur | 2009 - [2e édition]