International Business / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2005

Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up...

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2023 - Eleventh edition.

Marketing : best practices / Michael R. Czinkota [and others]

Livre | Czinkota, Michael R.. Auteur | 2000

Introduction to marketing. The marketing environment and social responsibility. International marketing. Marketing research and information systems. Consumer behavior. Business-to-business marketing. Market segmentation and target...

International business / Simon Collinson, University of Birmingham, Rajnees...

Livre | Collinson, Simon. Auteur | 2020 - Eighth edition.

"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on Internation...

Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri an...

Livre | Cavusgil, S. Tamer (1947-....). Auteur | 2013 - 2nd ed.

Global marketing management / Masaaki Kotabe, Temple University, Kristiaan ...

Livre | Kotabe, Masaaki. Auteur | 2020 - Eighth edition.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen

Livre | Kotabe, Masaaki. Auteur | 2017 - EMEA édition

"The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely ...

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude. Auteur | 2005 - 4th edition

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude. Auteur | 2009 - Fifth edition