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International Business / Michael R. Czinkota, Ilkka A. Ronkainen
Livre
Edited by Cambridge University Press - 2005
Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit