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International Business / Michael R. Czinkota, Ilkka A. Ronkainen

Livre

Czinkota, Michael R.. Auteur | Ronkainen, Ilkka A.. Auteur

Edited by Cambridge University Press - 2005

Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit

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