International Business / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2005

Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up...

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2023 - Eleventh edition.

Marketing : best practices / Michael R. Czinkota [and others]

Livre | Czinkota, Michael R.. Auteur | 2000

Introduction to marketing. The marketing environment and social responsibility. International marketing. Marketing research and information systems. Consumer behavior. Business-to-business marketing. Market segmentation and target...

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...

Financial accounting / Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso

Livre | Weygandt, Jerry J.. Auteur | 2011 - IFRS ed.

International financial management / Cheol S. Eun, Bruce G. Resnick

Livre | Eun, Cheol S.. Auteur | 2018 - 8e éd.

"International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented through the text with the goal of teaching students ho...

International financial management / Cheol S. Eun, Bruce G. Resnick, Tuugi ...

Livre | Eun, Cheol S.. Auteur | 2024 - 10th edition

"International financial fanagement provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first eight editions, it is writte...

International business / Simon Collinson, University of Birmingham, Rajnees...

Livre | Collinson, Simon. Auteur | 2020 - Eighth edition.

"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on Internation...

Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri an...

Livre | Cavusgil, S. Tamer (1947-....). Auteur | 2013 - 2nd ed.