International Business / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2005

Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up...

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2023 - Eleventh edition.

Marketing : best practices / Michael R. Czinkota [and others]

Livre | Czinkota, Michael R.. Auteur | 2000

Introduction to marketing. The marketing environment and social responsibility. International marketing. Marketing research and information systems. Consumer behavior. Business-to-business marketing. Market segmentation and target...

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

International financial management / Cheol S. Eun, Bruce G. Resnick

Livre | Eun, Cheol S.. Auteur | 2018 - 8e éd.

"International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented through the text with the goal of teaching students ho...

International financial management / Cheol S. Eun, Bruce G. Resnick, Tuugi ...

Livre | Eun, Cheol S.. Auteur | 2024 - 10th edition

"International financial fanagement provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first eight editions, it is writte...

L' export facile pour les PME et PMI / Bruno Bernard, Laetitia Vignaud

Livre | Bernard, Bruno. Auteur | 2008

Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri an...

Livre | Cavusgil, S. Tamer (1947-....). Auteur | 2013 - 2nd ed.

Financial accounting / Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso

Livre | Weygandt, Jerry J.. Auteur | 2011 - IFRS ed.