Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Salesforce.com for dummies / by Tom Wong, Liz Kao, and Matt Kaufman

Livre | Wong, Tom. Auteur | 2011 - 4th Edition

If you're in management, your partner and customer base are your most important assets. Learn to close deals faster, gain real-time visibility into sales, and collaborate instantly-- with Salesforce.com!Introduction. Salesforce ba...

Customer relationship management : concepts and technologies / Francis Butt...

Livre | Buttle, Francis. Auteur | 2019 - 4ème édition

Section A: Understanding customer relationships. Introduction to CRM. Understanding relationships. Managing the customer journey : customer acquisition. Managing the customer journey : customer retention and development. Section B...

Strategic customer management : strategizing the sales organization / Nigel...

Livre | Piercy, Nigel F. Auteur | 2009

Description de l'éditeur disponible à l'adresseIntroduction: Is sales the new marketing?. Involvement: putting sales back into strategy. Intelligence: you are what you know. Integration: getting your act together around customer v...

Gestion de la relation client / Ed Peelen,... Frédéric Jallat,... Éric Stev...

Livre | Peelen, Ed (19..-....). Auteur | 2009 - 3e édition

Customer happiness manager : l'émotion au coeur de la relation client / Eng...

Livre | Léger, Enguerrand. Auteur | 2025

Qui ne connaît pas Gens de Confiance, une plateforme de petites annonces entre particuliers proposant d'acheter, de vendre et de louer en toute sécurité grâce à un système de parrainage. Mais cela n'empêche pas les litiges entre v...