Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Strategic social marketing : for behaviour & social change / Jeff French & ...

Livre | French, Jeff. Auteur | 2020 - Second edition.

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applyi...

Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring

Livre | Mooradian, Todd A.. Auteur | 2012 - International ed.

Strategor : la référence en stratégie, de la start-up à la multinationale /...

Livre | Garrette, Bernard (19..-....). Auteur | 2019 - 8e édition

"Strategor est le livre de référence en stratégie, à la pointe de la pédagogie et des enjeux des entreprises. Il propose l'alliance efficace des connaissances théoriques, des méthodes opérationnelles et des cas réels d'entreprises...

Principles of marketing.

Livre | Kotler, Philip - Nineteenth edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive...

Strategic market management / David A. Aaker, Christine Moorman.

Livre | Aaker, David A. - Twelfth edition.

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and u...