Key account management : the definitive guide / Diana Woodburn and Malcolm ...

Livre | Woodburn, Diana. Auteur | 2011 - 3e édition révisée et mise à jour

Malcolm McDonald on key account management / Malcolm McDonald with Beth Rog...

Livre | McDonald, Malcolm H. B. (1938-....). Auteur | 2017

Acknowledgements. Introducing key account management. The role of key accounts in achieving business growth. Selecting the right key accounts. Understanding buying decisions. Key account plans. Understanding account-based marketin...

Les plans marketing : comment les établir ? : comment les utiliser ? / Malc...

Livre | McDonald, Malcolm H. B. (1938-....). Auteur | 2004

Risk management and financial institutions / John C. Hull

Livre | Hull, John C. (1946-....). Auteur | 2018 - Fifth edition

"Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial markets—and their potential dangers. Inside, you’l...

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Comptabilité et gestion des associations : système comptable, gestion finan...

Livre | Jaouen, Francis. Auteur | 2019 - 13e édition

Les plans marketing : comment les établir ? : comment les utiliser ? / Malc...

Livre | McDonald, Malcolm H. B. (1938-....). Auteur | 2004

The marketing plan handbook / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2011 - 4th ed., International ed.

Chapter 1 : Marketing Planning : New Urgency, New Possibilities. Chapter 2 : Analyzing the Current Situation. Chapter 3 : Understanding Markets and Customers. Chapter 4 : Planning Segmentation, Targeting, and Positioning. Chapter ...

Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon...

Livre | Dibb, Sally. Auteur | 2008

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sec...