Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

"Découvrez la 15e édition du best-seller mondial du marketing ! L'accent est mis sur les trois bouleversements majeurs qui transforment les pratiques du marketing et les comportements de consommation : les nouvelles technologies, ...

Cross-cultural management : an introduction / David C. Thomas, Kerr Inkson

Livre | Thomas, David C.. Auteur | 2022

Working GlobeSmart : 12 people skills for doing business across borders / E...

Livre | Gundling, Ernest. Auteur | 2010

"Learn how to apply a new set of cultural competencies to successfully cross national or cultural boundaries. Working GlobeSmart shows how global people skills add value to global business and captures the essence of what global l...