The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Histoires de marques de luxe : quatre industries, quatre business models in...

Livre | Rebière, Philippe. Auteur | 2022

L'innovation de business model est une source d'avantage compétitif reconnue par un grand nombre d'organisations. Dans l'environnement business actuel, en évolution rapide, les entreprises doivent réagir rapidement aux changements...

Cross-cultural management : an introduction / David C. Thomas, Kerr Inkson

Livre | Thomas, David C.. Auteur | 2022

Working GlobeSmart : 12 people skills for doing business across borders / E...

Livre | Gundling, Ernest. Auteur | 2010

"Learn how to apply a new set of cultural competencies to successfully cross national or cultural boundaries. Working GlobeSmart shows how global people skills add value to global business and captures the essence of what global l...

International marketing / Pervez N. Ghauri, Philip Cateora

Livre | Ghauri, Pervez N (1948-....). Auteur | 2014 - Fourth edition.

Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo

Livre | 2003