Foundations of marketing / William M. Pride and O.C. Ferrell.

Livre | Pride, William M. | 2021 - Ninth edition.

This ninth edition of 'Foundations of Marketing' blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artific...

Ethical decision making in business : a managerial approach / John Fraedric...

Livre | Fraedrich, John. Auteur | 2013 - 9e édition

Business : a changing world / O.C. Ferrell, Geoffrey Hirt, Linda Ferrell

Livre | Ferrell, O. C. | 2006 - 5th ed.

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Blue ocean shift : beyond competing : proven steps to inspire confidence an...

Livre | Kim, W. Chan. Auteur | 2022

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red...

10 cas de marketing management : commentés, analysés, modélisés / Bernard D...

Livre | Dubois, Bernard (1946-2001). Auteur | 1990

La communication financière : bâtir et mettre en œuvre une stratégie de com...

Livre | Léger, Jean-Yves (19..-....). Auteur | 2003

Strategic social marketing : for behaviour & social change / Jeff French & ...

Livre | French, Jeff. Auteur | 2020 - Second edition.

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applyi...