Foundations of marketing / William M. Pride and O.C. Ferrell.

Livre | Pride, William M. | 2021 - Ninth edition.

This ninth edition of 'Foundations of Marketing' blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artific...

Ethical decision making in business : a managerial approach / John Fraedric...

Livre | Fraedrich, John. Auteur | 2013 - 9e édition

Business : a changing world / O.C. Ferrell, Geoffrey Hirt, Linda Ferrell

Livre | Ferrell, O. C. | 2006 - 5th ed.

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Blue ocean shift : beyond competing : proven steps to inspire confidence an...

Livre | Kim, W. Chan. Auteur | 2022

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red...

Neuromarketing : le marketing revisité par les neurosciences du consommateu...

Livre | Roullet, Bernard (19..-....) - maître de conférences de Sciences de Gestion. Auteur | 2010

La 4è de couv. indique : "Depuis une vingtaine d'années, les avancées théoriques et technologiques dans les sciences du cerveau ont bouleversé notre façon de comprendre l'être humain, sa pensée et son comportement. Aujourd'hui, le...

10 cas de marketing management : commentés, analysés, modélisés / Bernard D...

Livre | Dubois, Bernard (1946-2001). Auteur | 1990