Ethics in marketing : International cases and perspectives / written and ed...

Livre | Murphy, Patrick E. (1948-....). Auteur | 2012

Ethics in marketing : International cases and perspectives / written and ed...

Livre | Murphy, Patrick E. (1948-....). Auteur | 2017 - 2nd ed.

Le management par les valeurs / Jean-François Claude

Livre | Claude, Jean-François (1950-....). Auteur | 2003 - 2e édition [mise à jour et enrichie]

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

SAGE brief guide to marketing ethics

Livre | 2012

Business ethics : managing corporate citizenship and sustainability in the ...

Livre | Crane, Andrew (1968-....). Auteur | 2019 - 5th edition

Award-winning, best-selling, and authoritative: the business ethics book of choice

The SAGE handbook of marketing ethics / edited by Lynne Eagel, Stephan Dahl...

Livre | Eagle, Lynne. Éditeur scientifique | 2021

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organization...