Contemporary issues in marketing : principles and practice / Edited by Ayan...

Livre | Gbadamosi, Ayantunji. Auteur | 2019

Consumer behaviour and digital transformation / Ayantunji Gbadamosi.

Livre | Gbadamosi, Ayantunji

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the b...

Make money while you sleep / Lucy Griffiths

Livre | Griffiths, Lucy. Auteur | 2021

La quatrième de couverture indique : "What if you could earn money doing what you love? What if you could live more and work less? What if you could Make Money While You Sleep? You can! Forget the old ways of unhealthy working hou...

The hard thing about hard things : building a business when there are no ea...

Livre | Horowitz, Ben (1966-). Auteur | 2014

Ben Horowitz, co-founder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup -- practical wisdom for managing the toughest prob...

The art of the start 2.0 : the time-tested, battle-hardened guide for anyon...

Livre | Kawasaki, Guy (19..-....). Auteur | 2015 - Revised and expanded edition.

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Pu...

Histoires de marques de luxe : quatre industries, quatre business models in...

Livre | Rebière, Philippe. Auteur | 2022

L'innovation de business model est une source d'avantage compétitif reconnue par un grand nombre d'organisations. Dans l'environnement business actuel, en évolution rapide, les entreprises doivent réagir rapidement aux changements...

Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Kel...

Livre | Kotler, Philip (1931-....). Auteur | 2018 - Seventh edition

Marketing management / Kotler & Dubois

Livre | Kotler, Philip (1931-....). Auteur | 2000 - 10e édition