Fidélisez vos clients : stratégies, outils, CRM et e-CRM / Pierre Morgat

Livre | Morgat, Pierre. Auteur | 2004 - 3e édition

Customer-centric marketing : a pragmatic framework / Ravi, R., and Baohong ...

Livre | Ravi, Ramamoorthi (1969-....). Auteur | 2016

Tout savoir facilement sur la relation client / Patrice Claviez-Homberg, Sa...

Livre | Claviez-Homberg, Patrice. Auteur | 2001

Salesforce.com for dummies / by Tom Wong, Liz Kao, and Matt Kaufman

Livre | Wong, Tom. Auteur | 2011 - 4th Edition

If you're in management, your partner and customer base are your most important assets. Learn to close deals faster, gain real-time visibility into sales, and collaborate instantly-- with Salesforce.com!Introduction. Salesforce ba...

Customer-centric marketing : supporting sustainability in the digital age /...

Livre | Richardson, Neil (1963-....). Auteur | 2015

"Consumers are increasingly gravitating toward companies like TOMS and Whole Foods -- sustainable, authentic, and green businesses that have a positive social impact and make their values clear to their customers. As more busines...

Gestion de la relation client / Ed Peelen,... Frédéric Jallat,... Éric Stev...

Livre | Peelen, Ed (19..-....). Auteur | 2009 - 3e édition