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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles
Livre
Edited by Kogan Page - 2017
La 4e de couv. indique : "A clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile."
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