Online brand communities : using the social web for branding and marketing ...

Livre | Martínez-López, Francisco J. (19..-....). Auteur | 2016

"This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, it...

Social media strategy : marketing and adversing in the consumer revolution ...

Livre | Quesenberry, Keith A.. Auteur | 2016

Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

M@rketing : e-business, e-marketing, cyber-marketing / Martine Janssens, Al...

Livre | Janssens-Umflat, Martine. Auteur | 2007

E-commerce : de la stratégie à la mise en œuvre opérationnelle / Henri Isaa...

Livre | Isaac, Henri (1966-....). Auteur | 2008

Internet marketing : strategy, implementation and practice / David Chaffey,...

Livre | 2009 - 4th edition