Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, con...

Customer relationship management : a databased approach / V. Kumar,... Wern...

Livre | Kumar, V.. Auteur | 2006

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Le lobbying / Pierre Bardon et Thierry Libaert

Livre | Bardon, Pierre (1948-....). Auteur | 2012

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Kel...

Livre | Kotler, Philip (1931-....). Auteur | 2018 - Seventh edition

Customer-centric marketing : a pragmatic framework / Ravi, R., and Baohong ...

Livre | Ravi, Ramamoorthi (1969-....). Auteur | 2016

Marketing management / Kotler, Keller, Manceau... [et al.]

Livre | Kotler, Philip (1931-....). Auteur | 2019 - [16e édition]

"Découvrez le « Kotler », nouvelle génération, la 16e édition du best-seller mondial du marketing ! Entièrement revu, l'ouvrage reflète les réalités marketing les plus actuelles : un nouveau format qui fait la part belle aux illus...

Blue ocean shift : beyond competing : proven steps to inspire confidence an...

Livre | Kim, W. Chan

Drawing on more than a decade of work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocea...