Gestion de la relation client / Ed Peelen,... Frédéric Jallat,... Éric Stev...

Livre | Peelen, Ed (19..-....). Auteur | 2009 - 3e édition

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Management de l'insatisfaction client / Benoît Meyronin, Marie-Louis Jullie...

Livre | Meyronin, Benoît. Auteur | 2017

"Le management de l'insatisfaction client est devenu une préoccupation majeure des organisations. En effet, développer une culture client est une source significative de performance financière, d'innovation et de transformation. '...

Salesforce.com for dummies / by Tom Wong, Liz Kao, and Matt Kaufman

Livre | Wong, Tom. Auteur | 2011 - 4th Edition

If you're in management, your partner and customer base are your most important assets. Learn to close deals faster, gain real-time visibility into sales, and collaborate instantly-- with Salesforce.com!Introduction. Salesforce ba...

Customer relationship management : concepts and technologies / Francis Butt...

Livre | Buttle, Francis. Auteur | 2019 - 4ème édition

Section A: Understanding customer relationships. Introduction to CRM. Understanding relationships. Managing the customer journey : customer acquisition. Managing the customer journey : customer retention and development. Section B...

Strategic customer management : strategizing the sales organization / Nigel...

Livre | Piercy, Nigel F. Auteur | 2009

Description de l'éditeur disponible à l'adresseIntroduction: Is sales the new marketing?. Involvement: putting sales back into strategy. Intelligence: you are what you know. Integration: getting your act together around customer v...