Emotional branding : the case of Big Brother in France : a project study / ...

Livre | Berrada, Mehdi. Auteur | 2010

What's next, Gen X ? : keeping up, moving ahead, and getting the career you...

Livre | Erickson, Tamara J. (1954-....). Auteur | 2010

Shaping Generation X : your teen years. Taking stock : Generation X today. What are they thinking? : the other four generations. What do you want? : resetting your life and work priorities. A hard look at the options ahead : the r...

How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

The art of successful brand collaborations : partnerships with artists, des...

Livre | Michel, Géraldine (19..-....) - professeure en marketing et stratégie d'entreprise. Auteur | 2020

"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a p...

Brand failures : the truth about the 100 biggest branding mistakes of all t...

Livre | Haig, Matt. Auteur | 2011 - [2e édition]

Luxury and fashion marketing : the global perspective / Satyendra Singh

Livre | Singh, Satyendra. Auteur | 2021