Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2007 - 5th edition

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2004 - 4th edition

Foundations of marketing / John Fahy and David Jobber

Livre | Fahy, John (1962-....). Auteur | 2015 - fifth edition

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Blue ocean shift : beyond competing : proven steps to inspire confidence an...

Livre | Kim, W. Chan. Auteur | 2022

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red...

Private equity 4.0 : reinventing value creation / Benoit Leleux, Hans van S...

Livre | Leleux, Benoît. Auteur | 2015

"A multi-perspective look at private equity's inner workingsPrivate Equity 4.0 provides an insider perspective on the private equity industry, and analyzes the fundamental evolution of the private equity asset class over the past ...

Fundamentals of management control : techniques and principles / Olivier Sa...

Livre | Saulpic, Olivier. Auteur | 2011

Entre Méduse et Narcisse : regard, psychose, institution / Maurice Villard

Livre | Villard, Maurice. Auteur | 2017