Principles of database management : the practical guide to storing, managin...

Livre | Lemahieu, Wilfried (1970-....). Auteur | 2018

Gaining insight into student satisfaction using comprehensible data mining ...

Archive ouverte: Article de revue

Dejaeger, Karel | 2012-04

International audience

Customer Lifetime Value Modeling with Applications in Python and R: Lessons...

Archive ouverte: Type de document indéfini

Baesens, Bart | 2022-09-01

Firms and organisations cannot exist without customers. They essentially constitute the key ingredient to make a firm profitable and add shareholder and societal value. Despite recent technological advances in both data storage as...

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Analyse de données avec Python / Wes McKinney

Livre | McKinney, Wes (1985-....). Auteur | 2021 - [2e édition]

"Découvrez des techniques éprouvées pour manipuler, traiter, nettoyer et reformer des jeux de données en Python. À jour des dernières versions 3.x de Python, ce guide regorge d'études de cas pratiques montrant comment résoudre eff...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Python 3 : apprendre à programmer dans l'écosystème Python / Bob Cordeau, L...

Livre | Cordeau, Bob (19..-....). Auteur | 2025

Destiné aux étudiants débutants en programmation comme aux autodidactes qui veulent s'initier, cet ouvrage vous fournira les bases de l'apprentissage de la programmation avec Python 3, langage à la fois simple, puissant et polyval...

Think Python : How to think like a computer scientist / Allen B. Downey

Livre | Downey, Allen B. (1967-....). Auteur | 2024 - 3rd edition