Principles of database management : the practical guide to storing, managin...

Livre | Lemahieu, Wilfried (1970-....). Auteur | 2018

Gaining insight into student satisfaction using comprehensible data mining ...

Archive ouverte: Article de revue

Dejaeger, Karel | 2012-04

International audience

Customer Lifetime Value Modeling with Applications in Python and R: Lessons...

Archive ouverte: Type de document indéfini

Baesens, Bart | 2022-09-01

Firms and organisations cannot exist without customers. They essentially constitute the key ingredient to make a firm profitable and add shareholder and societal value. Despite recent technological advances in both data storage as...

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Deep learning with Python / François Chollet

Livre | Chollet, François (1989-....). Auteur | 2021 - Second edition

En 4e de couverture : "Recent innovations in deep learning unlock exciting new software capabilities like automated language translation, image recognition, and more. Deep learning is quickly becoming essential knowledge for ever...

Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

Luxury and fashion marketing : the global perspective / Satyendra Singh

Livre | Singh, Satyendra. Auteur | 2021

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globall...

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition