Monetarism : theory, evidence & policy / Howard R. Vane & John L. Thompson,...

Livre | Vane, Howard R.. Auteur | 1979

Economic forecasting : an introduction / K. Holden, D. A. Peel and J. L. Th...

Livre | Holden, Kenneth (1943-....). Auteur | 1990

Le cas pratique en droit civil / Jean-Louis Mouralis,...

Livre | Mouralis, Jean-Louis (19..-....) - juriste. Auteur | 2010 - 4e édition

Strategic Management / Frank T. Rothaermel

Livre | Rothaermel, Frank T.. Auteur | 2021 - Fifth edition

Competitive advantage : creating and sustaining superior performance / Mich...

Livre | Porter, Michael E. (1947-....) - économiste. Auteur | 1985

Competitive strategy dynamics / Kim Warren

Livre | Warren, Kim. Auteur | 2002

Le grand livre de la stratégie / Abate René, Jean-Marie Ducreux, Nicolas Ka...

Livre | Abate, René. Auteur | 2008

Strategic brand management : lessons for winning brands in globalized marke...

Livre | John, Deborah Roedder. Auteur | 2018

Preface. About the authors. Introduction to brand management. Importance of brands and brand management. The blip model: a framework for brand management. Understanding brands and brand meanings. Brands vs. products : types of bra...