Analyse de marché : de la définition au diagnostic / Véronique Boulocher, S...

Livre | Boulocher-Passet, Véronique (19..-....). Auteur | 2013 - 4e édition [revue, augmentée et actualisée]

Handbook of marketing scales : multi-item measures for marketing and consum...

Livre | Bearden, William O. (1945-). Auteur | 1999 - 2nd edition

Handbook of marketing scales : multi-item measures for marketing and consum...

Livre | Bearden, William O. (1945-). Éditeur scientifique | 2011 - Third edition

The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.Chapter 1: I...

Consumer behavior : buying, having, and being / Michael R. Solomon,...

Livre | Solomon, Michael R. (1956-....). Auteur | 2020 - 13th edition

La 4è de couv. indique : "Consumer Behavior : Buying, Having, and Being increases the focus on buyer/seller transactions by addressing what happens before, during, and after a purchase. The key aim of the book is to capture the la...

Deep purpose / Ranjay Gulati.

Livre | Gulati, Ranjay | 2022

Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profi...

Governing the firm in the social interest : corporate governance reimagined...

Livre | Casey, Catherine (1958-)

The corporate business enterprise is a core institution of capitalism. It holds immense political, economic, and cultural power in society. It mobilizes social and planetary resources to its utility in pursuit of private profit ma...