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Neuro-advertising : brain-friendly advertising for more success in your market / Elke Schwarz.

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Schwarz, Elke

Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising.

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