Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Cultural intelligence : individual interactions across cultures / P. Christ...

Livre | Earley, P. Christopher. Auteur | 2003

Le manager flexible : s'adapter aux personnes et aux situations / Dominique...

Livre | Chalvin, Dominique (1931-2020). Auteur | 2010

Corporate finance / Jonathan Berk, Peter DeMarzo.

Livre | Berk, Jonathan B. (1962-) - Sixth edition.

'Corporate Finance' blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager, so students have the knowledge and tools they need to make sound financial decision...

Business research methods.

Livre | Quinlan, Christina - Third edition

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advan...

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...