Deep purpose / Ranjay Gulati.

Livre

Gulati, Ranjay

Edited by Penguin Business. London - 2022

Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business. 'Deep Purpose' is the essential guide to putting purpose at the core of a company, and in doing so, understanding its very soul. Drawing together years of research, including analysis of multinational corporations from Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay Gulati has identified eight conceptual barriers that are dooming leaders and their companies to a more superficial engagement with purpose.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même auteur

Reorganize for resilience : putting customers at the center of your busines...

Livre | Gulati, Ranjay. Auteur | 2009

Introduction : resilience in turbulent markets : from inside-out to outside-in. Building a resilient organization : the process and the tools for systemic integration. Lever 1 : coordination : aligning activities and information a...

Du même sujet

The age of responsibility : CSR 2.0 and the new DNA of business / Wayne Vis...

Livre | Visser, Wayne. Auteur | 2011

"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded appr...

Principles of business & management : practicing ethics, responsibility, su...

Livre | Laasch, Oliver - Third edition.

This popular, UN-endorsed textbook supports introductory student learning of business and management alongside the Sustainable Development Goals (SDGs) and their '5Ps' prioritization of people, partnership, planet, peace and prosp...

Environmental protection and the social responsibility of firms : perspecti...

Livre | 2005

Overview: The four questions of corporate social responsibility : may they, can they, should they, do they?. The legal perspective. Corporate managers' operational discretion to sacrifice corporate profits in the public interest /...

Shifting the marketing mindset : a toolkit to drive sustainable transformat...

Livre | Millard Dereudre, Clara

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and th...

Reinventing organizations : a guide to creating organizations inspired by t...

Livre | Laloux, Frédéric (19..-....). Auteur | 2014

The way we manage organizations seems increasingly out of date. Deep inside, we sense that more is possible. We long for soulful workplaces, for authenticity, community, passion, and purpose. In this groundbreaking book, the autho...

Strategic corporate social responsibility : sustainable value creation / Da...

Livre | Chandler, David (1969-....). Auteur | 2017 - Edition 4

Research focuses on the dynamic interface between the organization and its institutional environment, which he operationalizes within the context of corporate social responsibility, business ethics, and firm/stakeholder relations

Chargement des enrichissements...