Foundations of marketing / John Fahy, David Jobber

Livre | Fahy, John (1962-....). Auteur | 2019 - 6e édition.

"Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concep...

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2007 - 5th edition

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2010 - 6ème édition

Cas en marketing / sous la direction de Sylvie Hertrich, Ulrike Mayrhofer

Livre | Hertrich, Sylvie. Directeur de publication | 2008

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Pratiquer le marketing en 10 cas d'entreprises : Renault, La box des chefs,...

Livre | Garcia, Claire (19..-....) - formatrice-consultante en marketing. Auteur | 2021

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Stratégie, organisation, marketing : études de cas / coordination Nathalie ...

Livre | 2002

10 cas de marketing management : commentés, analysés, modélisés / Bernard D...

Livre | Dubois, Bernard (1946-2001). Auteur | 1990