The marketing plan handbook / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2011 - 4th ed., International ed.

Chapter 1 : Marketing Planning : New Urgency, New Possibilities. Chapter 2 : Analyzing the Current Situation. Chapter 3 : Understanding Markets and Customers. Chapter 4 : Planning Segmentation, Targeting, and Positioning. Chapter ...

Essential guide to marketing planning / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2007

Essential guide to marketing planning / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2017 - 4e édition

La 4è de couv. indique : "Careful, creative planning is essential in today’s global marketplace, where customers’ needs and behaviours are constantly changing, economic circumstances are unpredictable, competitive pressure is inte...

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Valuation : measuring and managing the value of companies : [University Edi...

Livre | Koller, Tim. Auteur | 2020 - 7e édition

"Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its s...

Le lobbying / Pierre Bardon et Thierry Libaert

Livre | Bardon, Pierre (1948-....). Auteur | 2012

International economics : theory & policy / Paul R. Krugman,... Maurice Obs...

Livre | Krugman, Paul R. (1953-....). Auteur | 2012 - 9th édition

Les indomptables : figures de l'anorexie / Ginette Raimbault, Caroline Elia...

Livre | Raimbault, Ginette (1924-2014). Auteur | 1989