The marketing plan handbook / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2011 - 4th ed., International ed.

Chapter 1 : Marketing Planning : New Urgency, New Possibilities. Chapter 2 : Analyzing the Current Situation. Chapter 3 : Understanding Markets and Customers. Chapter 4 : Planning Segmentation, Targeting, and Positioning. Chapter ...

Essential guide to marketing planning / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2007

Essential guide to marketing planning / Marian Burk Wood

Livre | Burk Wood, Marian. Auteur | 2017 - 4e édition

La 4è de couv. indique : "Careful, creative planning is essential in today’s global marketplace, where customers’ needs and behaviours are constantly changing, economic circumstances are unpredictable, competitive pressure is inte...

Contemporary strategy analysis / Robert M. Grant

Livre | Grant, Robert M (1948-....). Auteur | 2022 - 11nth edition.

"Contemporary Strategy Analysis equips managers and students of management with the concepts, frameworks, and techniques needed to make better strategic decisions. My goal is a strategy text that reflects the dynamism and intellec...

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Principles of marketing / Philip Kotler,... Gary Armstrong,... Sridhar Bala...

Livre | Kotler, Philip (1931-....). Auteur | 2024 - 19th edition

Principles of Marketing presents a comprehensive overview of basic marketing concepts, strategies, and practices within a customer engagement framework, which shows how creating and capturing customer value drives effective market...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Strategic Management / Frank T. Rothaermel,...

Livre | Rothaermel, Frank T.. Auteur | 2024 - 6th edition