Basic marketing research : a decision-making approach / Naresh K. Malhotra

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Basic marketing research : a decision-making approach / Naresh K. Malhotra

Livre

Edited by Pearson Education. Upper Saddle River, N.J., Harlow - 2009

With a hands-on, do-it-yourself approach, this third edition offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions

Note

Previous edition: Upper Saddle River, N.J.: Pearson Prentice Hall, 2006

Language: anglais
Physical description: 671 pages ; 28 cm

Publication date: 2009
Edition statement: 3rd ed.

Contributors: Peterson, Mark (1956-)

ISBN: 978-0-13-502414-0 ; 0-13-502414-5

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