Basic marketing research : a decision-making approach / Naresh K. Malhotra

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Basic marketing research : a decision-making approach / Naresh K. Malhotra

Livre

Edité par Pearson Education. Upper Saddle River, N.J., Harlow - 2009 - 3rd ed.

With a hands-on, do-it-yourself approach, this third edition offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions

Note

Previous edition: Upper Saddle River, N.J.: Pearson Prentice Hall, 2006

Langue: anglais
Description physique: 671 pages ; 28 cm

Date de publication: 2009
Mention d'édition: 3rd ed.

Contributeurs: Peterson, Mark (1956-)

ISBN: 978-0-13-502414-0 ; 0-13-502414-5

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