International Business / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2005

Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up...

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2023 - Eleventh edition.

Marketing : best practices / Michael R. Czinkota [and others]

Livre | Czinkota, Michael R.. Auteur | 2000

Introduction to marketing. The marketing environment and social responsibility. International marketing. Marketing research and information systems. Consumer behavior. Business-to-business marketing. Market segmentation and target...

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri an...

Livre | Cavusgil, S. Tamer (1947-....). Auteur | 2013 - 2nd ed.

Global strategic management / Mike W. Peng

Livre | Peng, Mike W. (1968-....). Auteur | 2014 - Third edition, International edition.

Part I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategy around the globe. 2. Industry competition. 3. Resources and capabilities. 4. Institutions, cultures, and ethics. Part II: BUSINESS-LEVEL STRATEGIES. 5. Foreign market entries. 6....

Global marketing management / Masaaki Kotabe, Temple University, Kristiaan ...

Livre | Kotabe, Masaaki (1954-....). Auteur | 2020 - Eighth edition.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen

Livre | Kotabe, Masaaki (1954-....). Auteur | 2017 - EMEA édition

"The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely ...

Business & marketing across cultures / Julie Anne Lee, Jean-Claude Usunier ...

Livre | Lee, Julie Anne (1948-....). Auteur | 2023

"In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to...