Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2010 - 6ème édition

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2004 - 4th edition

Foundations of marketing / John Fahy and David Jobber

Livre | Fahy, John (1962-....). Auteur | 2015 - fifth edition

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

10 cas de marketing management : commentés, analysés, modélisés / Bernard D...

Livre | Dubois, Bernard (1946-2001). Auteur | 1990

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Cas en marketing / sous la direction de Sylvie Hertrich, Ulrike Mayrhofer

Livre | Hertrich, Sylvie. Directeur de publication | 2008

Blue ocean shift : beyond competing : proven steps to inspire confidence an...

Livre | Kim, W. Chan. Auteur | 2022

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red...

Stratégie, organisation, marketing : études de cas / coordination Nathalie ...

Livre | 2002