Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2010 - 6ème édition

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2004 - 4th edition

Foundations of marketing / John Fahy and David Jobber

Livre | Fahy, John (1962-....). Auteur | 2015 - fifth edition

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Le péché et la peur : la culpabilisation en Occident (XIIIe-XVIIIe siècles)...

Livre | Delumeau, Jean (1923-2020) - historien. Auteur | 1983

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

La peur en Occident (XIVe-XVIIIe siècles) : une cité assiégée / Jean Delume...

Livre | Delumeau, Jean (1923-2020) - historien. Auteur | 1978

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Le catholicisme entre Luther et Voltaire / Jean Delumeau,... Monique Cottre...

Livre | Delumeau, Jean (1923-2020) - historien. Auteur | 2010 - [7e édition]

La 4e de couv. indique : "La Renaissance catholique qui suivit le concile de Trente est justiciable de deux lectures historiques concomitantes. Elle fut durcissement des structures, enrégimentement des masses par un clergé mieux t...