The strategy and tactics of pricing : a guide to growing more profitably / ...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2011 - 5th edition, international edition

The strategy and tactics of pricing : a guide to growing more profitably.

Livre | Nagle, Thomas T. (1951-....) - Seventh edition

For MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to prici...

Public policy : a new introduction / Christoph Knill, Jale Tosun

Livre | Knill, Christoph - économiste. Auteur | 2012

Introduction. The nature of the public policies. The context for policy making: central institutions and actors. Theoretical approaches to policy making. Problem definition and agenda setting. Decision making. Implementation. Eval...

Analyser les politiques publiques / Jacques de Maillard et Daniel Kübler

Livre | Maillard, Jacques de (1972-....). Auteur | 2015 - 2e édition

La 4e de couverture indique : "Les politiques publiques constituent une facette centrale de l'activité des gouvernements, que ce soit pour distribuer des revenus, collecter des impôts, conduire une politique extérieure, assurer la...

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Des idées capitales : les origines improbables du Wall Street moderne / Pet...

Livre | Bernstein, Peter L.. Auteur | 2008 - 2e édition

The strategy and tactics of pricing : a guide to growing more profitably / ...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2011 - 5th edition, international edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...