Marketing strategy / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2003

Marketing essentials / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2010 - [2nd ed.]

This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studie...

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2018 - Third edition

Information systems today : managing in the digital world / Joe Valacich,.....

Livre | Valacich, Joe. Auteur | 2023 - Ninth edition, Global edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Le lobbying / Pierre Bardon et Thierry Libaert

Livre | Bardon, Pierre (1948-....). Auteur | 2012

International economics : theory & policy / Paul R. Krugman,... Maurice Obs...

Livre | Krugman, Paul R. (1953-....). Auteur | 2012 - 9th édition

Financial analysis, 2nd Custom Edition / Krishna G. Palepu, Paul M. Healy, ...

Livre | Palepu, Krishna G. (1954-....). Auteur | 2020