Principles & practice of marketing / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2006

Marketing essentials / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2010 - [2nd ed.]

This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studie...

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2018 - Third edition

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Strategic Management / Frank T. Rothaermel

Livre | Rothaermel, Frank T.. Auteur | 2021 - Fifth edition

Competitive advantage : creating and sustaining superior performance / Mich...

Livre | Porter, Michael E. (1947-....) - économiste. Auteur | 1985

Management stratégique de la marque / Kevin Keller,...

Livre | Keller, Kevin Lane (1956-....). Auteur | 2009 - 3e édition

Les plans marketing : comment les établir ? : comment les utiliser ? / Malc...

Livre | McDonald, Malcolm H. B. (1938-....). Auteur | 2004

Marketing management / Kotler & Dubois

Livre | Kotler, Philip (1931-....). Auteur | 2000 - 10e édition