Marketing des services / Christopher Lovelock,... Jochen Wirtz,... Denis Lapert,...

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Marketing des services / Christopher Lovelock,... Jochen Wirtz,... Denis Lapert,...

Livre

Lovelock, Christopher H. (1940-2008). Auteur | Wirtz, Jochen. Auteur | Lapert, Denis (1947-....). Auteur

Edited by Pearson education - 2004

Language: français
Physical description: 1 vol. (XIX-619 p.) ; ill., couv. ill. en coul. ; 24 cm

Publication date: 2004
Edition statement: 5e édition

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Est une traduction de : Services marketing

ISBN: 2-7440-7026-2 ; 978-2-7440-7026-6
EAN: 9782744070266

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