You're the boss : become the manager you want to be (and others need) / Sab...

Livre | Nawaz, Sabina

Top Executive coach and former adviser to Bill Gates and Steve Ballmer, Sabina Nawaz, does not advocate for a leadership personality transplant, or a lengthy journey in self-development. Instead, she introduces simple strategies t...

Strategic management / Frank T. Rothaermel.

Livre | Rothaermel, Frank T. - Sixth edition.

'Strategic Management' uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples.PART ONE: ANALYSIS CHAPTER 1: What Is Strateg...

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Blue ocean strategy : how to create uncontested market space and make the c...

Livre | Kim, W. Chan - Expanded edition.

Expanded edition of this book which presents a systematic approach to making competition irrelevant in business and outlining principles and tools any organisation can create and capture untapped market spaces. Includes a new pref...

Start with why : how great leaders inspire everyone to take action / Simon ...

Livre | Sinek, Simon. Auteur | 2011

Leadership in new working environments : realizing the potential of flexibl...

Livre | Gauer, Sandra

Discussing the challenges that modern and flexible workplace concepts pose for managers, this book addresses the uncertainties and stress factors that employees face when working in multi-space environments and how they become att...